The promise of the Digital Adventure is to create a truly great and global, welsh digital heartland. It should invigorate the local economy in Wales through encouraging the digital service infrastructure that will sustain the adventure; it should bring together the story, the community and the institutions; it should use the adventure to reflect the historical, technological, linguistic, cultural and political identities of Wales; and it should inspire academic research through Welsh Studies in a new, broadened guise that supports Wales’ own great adventure. This digital adventure will require Welsh Institutions to come together in a way as yet unforeseen, adopting and creating methods as yet unknown, as exponential digital development is inherently impossible to plan. If we can build it, someone will do something completely unexpected and unexplored with it. The challenge is to build it, and build it in a way that will support a vibrant, emergent, digital and welsh culture.